To highlight the importance of road risk, the Rockwool group organizes a road safety challenge which takes place over two years for employees with company cars. “We apply bonuses for drivers who have not received any speeding fines and who have not generated any third-party at-fault accidents on a team’s region. A bonus is added when no offense (fine, speeding, accident) has taken place for two years”, explains Pascal Pouvreau, head of general services and the car fleet.
A challenge and rewards
An employee can thus earn up to 900 euros every two years, which encourages him to reduce his driving speed to improve his safety, but also incidentally to lower his consumption and his CO2 emissions.
Result for Rockwool of this road safety challenge: out of 134 registered in 2019, 89 employees received a “prime challenge”. 22 employees did not commit any offense between 2018 and 2019. In 2020, out of 135 registered employees, 91 received the bonus. “Admittedly, this challenge has a cost and I admit I was skeptical when I arrived in the company in 2014, but the results are there”, continues Pascal Pouvreau.
Less speeding and claims
In 2020, Rockwool only recorded two speeding tickets over 30 km/h above the maximum authorized speed. And this, out of a fleet of 150 vehicles, including 141 functional passenger cars for management and LLD sales staff, knowing that employees travel an average of 80,000 km per year. Speeding offenses were generally less than 10 km/h (58.5%) above the maximum authorized speed or between 11 and 19 km/h (32.3%).
In total, out of twelve claims reported in 2020, only one involved a responsible third party. “Among the claims, we mainly look at those that occur in traffic (28.9%) because they are considered more dangerous compared to the others: glass breakage (36.6%), while parked (17.5%) , fixed obstacle hit (10.8%)”, notes Pascal Pouvreau.
Road safety training
In parallel with this challenge, employees take road safety training every two to three years. They take part in an awareness day, particularly on eco-driving. “Finally, something not very common in fleets, Rockwool authorizes accompanied driving for the children of employees who own a company vehicle”, concludes Pascal Pouvreau. See you this year for the results of the 2022 challenge.