The 50 copies of this very limited edition of the Ami were sold online in less than 20 minutes.
A week after its presentation, the My Ami Buggy went on sale on the Citroën site. And this adventure-typed version of the electric herringbone chip sold like hot cakes. The 50 copies found takers in less than 20 minutes.
Citroën is even very precise, indicating that it is in exactly 17 minutes and 28 seconds! A way to underline the enthusiasm for the machine, at the price however full-bodied, with 9,790 € (the basic Friend being at 7,390 €). This rate did not scare customers. The brand is already drawing a clear lesson from this: it is “a strong signal of public interest in exclusive versions of this small mobility object”. We understand that there will be others!
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The speed of the sale is of course made possible by a fully digital marketing method, with ordering, payment and delivery scheduling being done online. In fact, the fastest customer completed the entire purchase journey in 2 minutes and 53 seconds.
Well, this variant may be cut for beach outings, with its absence of doors and its small canvas sunroof, delivery will only be made in mid-August. We can only hope for an Indian summer at the start of the school year.
