Cyber Monday 2022, this traditional Monday following the weekend of Black-Fridaybroke records in terms of turnover: $11.3 billion.
Record breaking for Cyber Monday
Before the launch of Black Friday and Cyber Monday, the forecasts of specialists were rather pessimistic given the current macroeconomic conditions. Finally, consumers completely thwarted the predictions. Indeed, according to Adobe Analytics figuresCyber Monday generated $11.3 billion in online sales. This is 5.8% more than last year ($10.7 billion in 2021 and $10.8 billion in 2020). It’s a record, unlike 11.11 (the largest e-commerce event in the world taking place in China).
This day is usually the most important of this weekend of promotions. This year, Thanksgiving sales were $5.29 billion and Black Friday sales were $9.12 billion. Again, the figures are higher than expected. The shoulder weekend helped brands generate $9.55 billion in sales. In total, the “Cyber Week” cumulates $35.27 billion in online salesan increase of 4% compared to last year.
Adobe Analytics forecasts revenue of $210 billion in November and December. We note that the share of purchases made on mobile currently represents 44% of Cyber Monday sales. At the height of the day on Monday, November 28, Internet users were spending 12.8 million per minute. Despite the inflation… It must be said that the brands have really played the game. This year, exceptional offers have been offered to consumers. The availability of goods, after several periods of shortages, also helped.
According to Vivek Pandya, principal analyst at Adobe Digital Insights, “ amid slowing consumer spending, retailers made the right move this season by stimulating demand with some very exciting promotions “. According to him, this boosted online spending at higher than expected levels, and reinforced e-commerce as a major channel to generate volume and capture consumer interest.
On average, discounts on electronics products reached 25% (they were 8% at the same period last year), and the biggest sales were in toys with average discounts of 34% during the Cyber Monday. As often, most of the purchases were made in view of the holiday season.
