Zapping The Blogauto Suzuki Vitara review
The reason is not a technical problem or a big commercial flop. Quite the contrary! Indeed, the order books are full for the next two years of production of the SUV. It must be said that Ferrari voluntarily limited the production of the Purosangue to 20% of the total annual production of the house of Maranello. It should therefore be in the 2000 units per year. Orders would therefore already be more than 4,000 vehicles.
This is all the more remarkable as the starting price is still nearly €400,000 excluding options and customization. Despite this much higher price than the competition, and although it is an SUV, this obviously did not bother Ferrari customers. It must be said that purists are no longer (fortunately for the prancing horse) the majority of customers.
Enrico Galliera, Sales and Marketing Director, told Australia’s Drive magazine: “It’s no secret that we stopped taking orders. There was such great interest in the Purosangue before we delivered the first car. We made the decision that we thought was most in line with Ferrari’s position, and the model.”
Orders should open again in a few months. There is no doubt that each free slot will go like hot cakes. It must be said that with its atmospheric 6.5-litre V12, its four-wheel drive and its power of 725 hp for 716 Nm of torque, it is the envy of this Ferrari Purosangue.
Our opinion, by leblogauto.com
Ferrari, unlike others like Porsche, decided to retain some exclusivity. And for this, the brand is ready to limit on its own the sales of a vehicle which could bring in a lot of money and orders. Porsche in its time had done differently with the Cayenne, then the Macan.
Lamborghini for its part should produce Urus up to 50% of its annual production. Other brands see the SUV more as a lifeline (McLaren, Aston Martin, etc.). It is not Ferrari who wants.
Source : Drive
to summarize
Look no further to order a Ferrari Purosangue, the SUV is “sold out” for the moment. Ferrari has decided to limit production to a maximum of 20% of its annual production and the order books are already full for two years.
A great success for the sporty-luxury SUV struck by the Cavalino Rampante.
!function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod? n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version=’2.0′; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window, document,’script’, ‘https://connect.facebook.net/en_US/fbevents.js’); fbq(‘init’, ‘1886547431376571’); fbq(‘track’, ‘PageView’);
