Did you say Pace Truck?
The heavyweight manufacturer Ford Trucks unveiled its ambitions on the French market. We were at the Solutrans show in Lyon on November 16, 2021. Only a quarter later, the manufacturer’s news is accelerating in all areas. By becoming the official importer of the Ford Trucks brand in France, F-Trucks France has set up a dynamic and a validated and maintained roadmap.
The three shareholders of F-Trucks France are also involved in setting up the Ford Trucks distribution and maintenance network through concession contracts for new establishments dedicated to this activity in their regions of origin (Brittany, Provence and Burgundy). Remember that this creation is at the initiative of the DMD, Maurin and Amplitude Groups.
Bruno Arabian, Managing Director of F-Trucks France, is pleased with the results already obtained “Ford Trucks France is continuing its development with a team that now covers all of an importer’s trades. We have the satisfaction, after the power of our launch at Solutrans, to see the enthusiasm of our first distributors who talk about it to their colleagues and friends, advising them to join the network… and it works. »
So the network grows. The first vehicles have been delivered, most of them counter-marked in the colors of the customers. After the first 40 vehicles registered on the French market, the following deliveries are scheduled. On the other hand, about fifty hauliers had the opportunity to discover the new F-MAX tractor in real operating conditions with more than 150,000 km covered. Then, it made it possible to confirm immediate orders in 50% of cases. This is a real encouragement. Especially since very large prospects, potential customers, are very interested.
To support Ford Trucks’ projects on the French market, the manufacturer has chosen an original approach in order to accelerate rapid recognition and the establishment of Ford Trucks in the French landscape.
“We are a major and lasting partner on the French market. We have made a communication choice that will allow Ford Trucks to gain visibility. This is a partnership with the FFSA and FranceRoutes magazine which is the promoter of truck racing in France. We announce that Ford Trucks is putting the Pace-Truck, or safety truck, on the track during the 6 events of the 2022 French Truck Racing Championship, one of which takes place on the German Nurburgring circuit.announces Bruno Arabian, Managing Director of F-Trucks France.
This decision will allow maximum visibility on a series of competitions which attract more than 180,000 spectators each year. Pierre Dubois, director of organizations at Info6TM FranceRoutes, says he is very satisfied with Ford Trucks’ decision to invest in a championship which, beyond the sporting aspect, is a major professional event in the world of vehicles. industry and road transport. “In France, truck racing was created in 1981, almost 40 years old. Among our partners, the manufacturer engaging the Pace-Truck is assured of maximum visibility. Twenty times during the weekend of competition, the race management truck leaves for a warm-up lap at 80 km/h followed by the pack of 29 behemoths of nearly 1,200 hp. The Pace Truck is a star truck, a unique model. It is very impressive. » details Pierre Dubois who recalls that during these sporting, professional and general public weekends, Ford Trucks will allow the public to discover the trucks in the range and get behind the wheel. Living this experience is one of the privileged moments for the manufacturer who comes to meet his customers and prospects.
“The truck races allow the companies present to increase their notoriety. This will be the case for Ford Trucks with a road tractor on the track which will not go unnoticed with a spectacular decoration, it will be photographed and filmed a lot. » assures Pierre Dubois.
Taking into account this event, F-Trucks France will organize during three days, from April 22 to 24, the first convention of the network of Ford Trucks distributors. “We want a very collaborative approach with our network. Since the beginning of our activity in France, our partners have sent us feedback on all subjects. This allows us to share ideas and develop our policy to respond even more appropriately to market expectations. » announces Bruno Arabian.
Finally, aren’t we talking about team spirit?… So, as Guest-star here is Sébastien Chabal who was chosen by Ford Trucks France to represent the Brand’s values and philosophy. He is a recognizable ambassador among 1000! The rugby international, known for his team spirit and his human values and who will host the convention, perfectly reflects the way Ford Trucks wants to work: proximity to its network and its customers, respect for commitments and fair play.
Reminder of dates
French Truck Championship
- Le Castellet 23-24 April 2022
- Charade June 4-5, 2022
- Nogaro June 18-19, 2022
- Nurburgring July 16-17, 2022
- Le Mans September 24-25, 2022
- Albi October 8-9, 2022
Ford Trucks press release.