According to a study conducted by Google in 2018, the number of touchpoints during a customer journey has doubled in just a few years. This indicates that shoppers do a lot of research to find information about items before buying them. For businesses, this means managing product information with vigilance and thoroughness, which Product Information Management (PIM) can help with.
In concrete terms, it is a technology that makes it possible to centralize and process marketing data for its products more simply.
In his latest ebookthe Dn’D Agency, which specializes in consulting, design, development and support for merchant sites, discusses the main principles of PIM and the possibilities offered by this solution.
Why choose a PIM solution?
PIM has various advantages for businesses. Among them, the fact that product data is centralized in one place. This avoids having to update multiple files, reducing the risk of error. Data enrichment and automated data publication are also key features of this technology, saving valuable time on a daily basis.
This solution also generates considerable productivity gains, as they consolidate redundant processes through fully automated workflows. This benefits all the teams: sales, e-commerce, marketing… In this white paper, the Dn’D Agency reviews all the specificities of the PIM and how it works.
This technology can be used to cope with several changes, such as the internationalization of sales. To succeed in winning customers in new markets, product data must be translated appropriately, taking into account the cultural context of each country. They must be checked and updated to ensure consistency. Many PIM solutions offer connections to translation agency tools.
At the same time, the PIM can also be useful for companies with an e-commerce return rate that is too high. In some cases, the quality of the product description turns out to be one of the tangible causes of this problem. They must be well written and complete in order to best guide buyers in their decision-making.
In this ebook, the Dn’D Agency goes down all the cases of use of the PIM. You’ll find it’s a surefire tool for companies with rapidly growing in-house digital teams, or those using multiple channels.
The steps to follow for a successful PIM project
Each PIM project is implemented in a unique context and has its particularities. However, five major common steps can be identified, starting with the needs analysis. This must cover several elements: the advantages and pain-points of all the processes used, the business opportunities of your company, the development capacities in terms of human resources, the sales channels to target, etc.
Then you have to choose a solution. This requires taking into account the needs relating to its sector of activity, but not only. The possibilities of integration must also be reviewed and the target ambitions of his company taken into account. In this white paper, the Dn’D Agency lists all the aspects that need to be addressed.
By purchasing this ebook, you will discover the other three phases of setting up a PIM, with tips at each stage:
- Design ;
- Change management.
In a last part, the Dn’D Agency also explains how to manage and optimize its product catalog effectively. To discover all his advice and make your PIM project a success, just download free ebook.