Currently in the spotlight of the news, Faouzi Annajah, this young 29-year-old entrepreneur of Moroccan origin has created a prototype of a new range of cars bearing the name of NamX, running entirely on hydrogen. In this interview, he tells us about the genesis of this revolutionary vehicle.
NamX is a young brand founded by Franco-Moroccan Faouzi Annajah (right) and Paolo Pininfarina, Chairman of Pininfarina (left).– On Wednesday May 12 in Turin, you unveiled the prototype of a new premium car brand, called NamX, a green hydrogen SUV. Can you tell us about the genesis of this project and explain the symbolism of the name given to your car?
– It all started 5 years ago. I started from scratch with the vision of creating a new premium car manufacturer between Africa and Europe and above all with the objective of having a car that pollutes as little as possible and with a timeless / high-end design. . NamX stands for: New Automotive & Mobility Exploration. The model is called: HUV = Hydrogen Utility Vehicle which refers to the SUV that we all know but in a hydrogen version.
– How does this car work that promises to revolutionize the clean mobility experience and make hydrogen fuel widely available?
– This is an FCV (Fuel Cell Vehicle) model. It is above all an electric car with a fuel cell that replaces the usual large batteries. The car has a battery but of very small size, necessary in the acceleration phases to fill the “inertia” of the fuel cell. The top-of-the-range GTH version has two electric motors for a combined power of 550 horsepower and a 0 to 100 km/h in 4.5 seconds. On this basic concept, we added this famous new system of Capsules which we call CapX. This corresponds to the 6 capsules placed at the rear of the vehicle. For NamX, this is a real additional solution for easy access to green hydrogen, combined with the networks of charging stations currently being created.
– What are its specificities and what advantages does green hydrogen represent compared to electric cars and other fuels?
– There is a major subject: the source of energy. Whether you are charging an electric car with battery or hydrogen, you have to ask yourself the question of the source of the energy, renewable or not. With green hydrogen, we can guarantee truly clean use of the car.
– This project was created with various European and Moroccan partners, including the Italian designer Pininfarina who has already worked for big names like Ferrari. Tell us about these four years of work and collaboration, and how much did the periods of confinement help you to move forward with your project?
– The lockdown has been positive for some points and negative for others. We were able to optimize our time with fewer trips, but the heart of management is people and it is important to work and discuss while actually seeing each other. The collaboration with Pininfarina went as smoothly as possible, we are very happy with the result and the teams immediately “matched”.
We had to be extremely efficient in a short time to respect our schedule. The talents and the seriousness of the teams allowed this result.
– The NamX project intends to set up production plants, particularly between Europe and Morocco. How can we develop a dynamic and sustainable territorial ecosystem in the Kingdom? And which hydrogen manufacturers do you plan to work with?
– There are two factual reasons why the Kingdom is a very important country for us: the vision for 2030 to be a leader in green hydrogen at the global level and the entire automotive ecosystem already in place and which keeps getting better. Important European partners with whom we collaborate are already partially or totally established in Morocco. Announcements will soon be made for the industrial phase.
– What are your development projections? Expected market shares, turnover…?
– We aim to be the leader in the premium hydrogen market. This market is currently being created.
– How much was the production of the vehicle and what is the share of R&D?
– When do you plan to market the first NamX cars?
– For Q4, 2025.
– In addition, Morocco is classified by the international agency IRENA among the potential exporters of green hydrogen, at a time when the agency reports a continuous decline in the traditional trade in fossil fuels. In figures, what are the expectations for the development of this project in Morocco?
– Morocco invests nearly 8% of its annual GDP in a green hydrogen strategy, this is an impressive figure. By way of comparison, in France, we are around 0.35% of GDP. I think the numbers speak for themselves on Kingdom strategy.