The Continental group’s network of tire manufacturers has recorded the arrival of Perrine Carrer-Delabarre. Loyal to the German group for more than 11 years, the latter has been entrusted with the responsibility of marketing and communication for the brand, which has more than 200 centers.
A graduate in marketing and communication from the Ecole Supérieure de Commerce de Reims, she joined the tire manufacturer in November 2010 as a marketing assistant in the truck division. In 2013, she took over the management of the head office in Hanover (Germany), to progress to the marketing and sales department, then, a year later, was appointed head of studies and brand management.
In 2015, she became product manager and then product manager within the tourism marketing department, before being promoted, in 2017, to development manager for the Tire Trade Management program with the tourism key account team. Since 2018, she has been responsible for marketing and communication in the Renault-Nissan-Mitsubishi key account team.
BestDrive press release.