Zapping The Blogauto Test of the Cupra Born in Lapland
The Renault group officially sold 1,000,199 vehicles during the 1st half of 2022. This represents a decrease of 12.0% compared to the 1st half of 2021, at equivalent scope (thus removing Russia). The automotive industry therefore remains disturbed by the semiconductor crisis. But, for Renault, there is also the official cessation of the Group’s activities in Russia.
Behind this raw observation, it is necessary to analyze a little the evolution of the markets. The Renault group is increasing in share of sales on the most profitable channels. For example, in the France, Germany, Spain, Italy and United Kingdom markets, the share of sales to individuals represents 66% compared to 53% in H1 2021.
Thank you Dacia and electrification
Thanks to its electric and electrified sales, Renault also creates value. The E-Tech range represents 36% of vehicle sales to individuals in Europe in H1 2022 compared to 26% in H1 2021. These vehicles are sold at a higher price. The success of the Arkana, which is sold at 59% in HEV (hybrid) is an example of this movement towards electrified vehicles at Renault.
Obviously, Dacia continues to hold up very well with a 5.9% increase in registrations compared to H1 2021. The Sandero remains the best-selling vehicle to individuals in Europe and the Duster is also holding up. Alpine has resumed beautiful colors with a 70% increase in sales compared to the same period of 2021. This is still low with 1,700 sales over the six months.
The level of orders remains high with 4.1 months of sales in the pipeline as of June 30, 2022. The 100% electric Megane E-Tech, for example, already represents 20,000 orders in 4 months. A good start. The electric at Renault is doing well with the Zoe of course, but also the Twingo and the Dacia Spring.
With the shutdown of Lada’s activities in Russia, the Renault group loses around 290,000 more units in the first half of 2022. This increases the loss to almost 30% over one year. For Dacia, VUs are in freefall because the Dokker is no longer sold, it has become a Renault.
|H1 2022 (1)||H1 2021 (2)||Change (in %)|
|RENAULT KOREA MOTORS||VP||25,285||26,908||-6|
|RENAULT-GROUP (3)||VP||844 810||1,180,997||-28.5|
(1) Provisional figures.
(2) 2021 pro forma 2022 (excluding Renault Russia and AVTOVAZ)
(3) 2021 includes Renault Russia and AVTOVAZ
With just over 1 million vehicles sold in the first half of 2022, the Renault group saw its sales fall by 12%. The brands are reorganizing and trying to create value to maintain the financial results at a good level.
However, the situation remains worrying.