Manchester United unveiled their new home kit for next season on Friday. With pictures of Cristiano Ronaldo.
For a few days and the announcement by The Times of his desire to leave Manchester Unitedall of England lives to the rhythm of information about the future of Cristiano Ronaldo. Absent when training resumed at the start of the week, officially for ” family reasons “the 37-year-old striker will not take part in the pre-season tour of the Red Devils, who are due to fly this Friday to Thailand, where they will face Liverpool on Tuesday, before joining Australia.
Ronaldo is not ” not to sell “
According to a club spokesman, quoted by the Manchester Evening NewsPortuguese “remains under contract for a new season” and “not for sale”. But behind the scenes, the player’s agent, Jorge Mendes, is already discussing with several teams, qualified in the Champions League, in order to find him a way out. This uncertainty around his star therefore completely upsets the summer plans of the last sixth in the Premier League, and not only sportingly.
The collar is 🔙
How will you wear yours? 🔴#MUFC || @adidasFootball
— Manchester United (@ManUtd) July 8, 2022
At the marketing level too, his case poses a problem. Manchester United, who unveiled their new home jersey for the 2022-2023 financial year, a tunic inspired by the 1990s, had planned a campaign with Adidas around their legendary No. 7s, Cristiano Ronaldo having posed with Eric Cantona and David Beckham . But the video, although filmed, saw its broadcast postponed, according to The Athletic. And will end up directly in the trash if the fivefold Ballon d’Or decides to pack up.
Adidas and MU upset their plans
The native of Funchal, like several of his teammates (Jadon Sancho, Marcus Rashford and Scott McTominay for example) and players of the women’s team, however, appears well on certain photos taken in the stands of Old Trafford with this new ” kit”. A clue ? Not too fast ! Last year at the same time, he was also one of the muses of Juventus to present to the public the new jerseys of the Old Lady. The rest, we know it…
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