Try Ford F-150 Lightning: the electric pickup is a hit?
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Ford hit the nail on the head with the electric version of the F-150: the Lightning has exceeded 160,000 reservations since its presentation.
The best-selling vehicle of all categories in the United States, the Ford F-150 is a real institution. But the time has come for an energy shift and the utility is now available as a 100% electric Ford F-150 Lightning. And the success seems to be there since the manufacturer now has more than 160,000 reservations, even before marketing.
Presented last May, the F-150 Lightning entered the bubbling segment of electric pickups in the United States. With an attractive technical sheet and numerous equipment particularly suitable for professionals, the utility vehicle quickly met with success.
160,000 copies reserved before going into production
In less than 48 hours, the Ford F-150 Lightning recorded 44,500 reservations, making Jim Farley, the brand’s CEO, jump for joy. After a more measured demand during the summer, the pick-up has now started again: according to the brand with the blue oval, 160,000 customers have already made a reservation.
Its score is well below that of the Tesla Cybertruck. But the electric F-150 is for its part a reality close to production, which is not without raising some concerns for the manufacturer on the industrial level.