The IvecoT-Way won the prestigious Red Dot Award in the Product Design category. This recognition, which has existed since 1955, has established itself internationally as a recognized label rewarding design. After evaluating entries from a record number of companies and design studios against criteria that included the level of innovation, functionality and longevity, the international jury of around 50 international experts in different specialties chose the ‘Iveco T-Way for its exceptional design.
The design of the IvecoT-Way concentrates the main elements of the heavy Iveco Way range adapted to specific off-road missions. It incorporates all the styling elements of Iveco’s DNA, such as the logo dominating the very detailed and distinctive grille, and the characteristic shape of the headlights. These elements are incorporated into an overall design developed around the truck’s ability to take on the toughest off-road missions. Its robust and elegant exterior expresses power and strength in the proportions between the cabin and the chassis, the robust shape of the all-metal bumper integrating the headlights protected by an anti-shock grille. Every detail is tuned to provide maximum functionality in the off-road mission. Style and function are combined in design features such as the metal bumper corner, which protects the headlight and can easily be replaced if damaged.
The robust exterior of the Iveco T-Way is combined with a cabin interior focused on driver comfort and safety, with excellent ergonomics, integrated technology and advanced connectivity. The dashboard is designed around the needs of the driver with easy-to-access controls grouped into functional areas. The materials used and the finish are inspired by automotive standards and adapted for the off-road mission. Details such as the metal frames on the steering wheel and the infotainment area recall the aesthetic treatment of the exterior design, creating a 360-degree Iveco T-Way experience.
Marco Armigliato, Head of Industrial Design, Iveco Group, said: “We are very proud that the design of the Iveco T-Way has been selected for this prestigious award. The design of this vehicle has the ambition to raise the standards of robustness, reliability, efficiency and attention to the driver, effectively combining function and style. This recognition comes on top of the coveted German Design Award for ‘Excellent Product Design’ awarded by the German Design Council, demonstrating the recognition of the design of the Iveco T-Way. »
The IVECO T-Way is the brand’s extra-heavy vehicle, champion of performance, robustness and durability on difficult terrain, with load capacities exceeding standards. It is complemented by the Iveco X-WAY, the brand’s multi-purpose vehicle, used for road transport and designed to face the last mile off-road to reach the construction site.
Iveco press release.
