What exactly is a web agency?
They are called web agencies, web agency or digital agency, but what does that mean exactly? Appeared in the 90s with the democratization of the Internet and the appearance of the first websites, they differ from traditional communication agencies. Initially, they only offered website creation services.
Over the years, agencies have become more complex with the emergence of new web-related practices, especially social networks. As a result, their scope of action has widened considerably, with a range of possible services: design, digital communication, webmarketing… It is therefore a wide range of services offered by web agencies, with one mission in mind: to develop their clients’ businesses.
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What are the jobs of the employees of a web agency?
The proliferation of web agencies has also given rise to a range of new professions, which are constantly evolving. The agency is thus segmented according to skills:
- The project manager: he is the one who manages and coordinates the progress of the project.
- The business developer: his main objective is to increase turnover and grow the customer portfolio.
- The developer: he is part of the technical side, that is to say he is responsible for developing applications, websites and digital tools.
- The graphic designer: He takes care of all the design part related to the project, and analyzes the needs of the users to improve the uses.
Apart from these professions, there are a multitude of others, which reinforce the expertise of the agency: Community Managertraffic manager, UX Designer… More and more, agencies are becoming more complex and employing ultra-specialized profiles.
Why use a web agency?
The web agency meets many objectives and supports you on all your digital projects, regardless of your sector. If you’ve just had an idea but don’t dare to get started, the experts can help you make it a reality and deploy it to make it a profitable business.
If your startup is already well established but you are looking to develop a new tool or to understand why existing ones are not meeting the expected success, the web agency can also help you.
With their unique know-how, agency professionals have the necessary skills to identify growth levers and make your business a real success. Rather than soliciting the services of a freelancer, it is therefore better to pay the price and ensure that the quality is there thanks to experts who have experience.